What you will find inside
Setting your goals for the event is an important first step in any design process. It sets all stakeholders on the right track and makes it easy to quickly check if you’re going the right way with the design.
A goal for the event is important, but even more important is having a clear goal. Let’s make that baby measurable!
Now that we have the companies goals it’s time to focus on the participants of the event. A good persona based on the empathy map will give you everything you need as a foundation to start designing.
Step 4 offers a clean sheet of paper that enables you to design without any limitations! With step 1,2 & 3 in mind we start building the events’ story, step by step, as seen through the eyes of your participants. It’s the storyboard, the blueprint, of your event.
You’re almost done! A good design process is nothing without keeping your ROI in mind. Step 5 is an analysis of the participants after the event. You analyse the changes they have been through during your designed event. Is the change in line with your and their goals and your brand? If yes, you’re done, if not, it’s back to the drawing board!